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What is a Trademark?
It’s a word, phrase, logo,
symbol or design, or a combination of these elements, used to identify or
distinguish the goods and services of one company or individual from
others.
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What
does it mean "to Trademark"?
When
people say "you need to Trademark," they generally mean you need to file a
Trademark application with the U.S. Patent and Trademark Office (USPTO).
While mere use of the word or logo without registration is enough to
create common law trademark ownership rights, those rights only extend to
the geographical area where the mark is being used. A Federal Trademark
registration is much stronger protection because it provides national
protection.
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What
is a Service Mark?
Legally, a Service Mark is a Trademark, however, Service Marks relate to
services, while Trademarks can relate to either goods or services.
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What if
some other company is already using my trademark?
If
both companies offer the same or similar goods and services, and the other
company has already registered the trademark federally, then you are
likely out of luck. It may be best to find another name to trademark. If
they have not trademarked, but they used the name first and they use the
name nationally and pervasively, then you are probably still out of luck
depending on the scope of their use. However, if they only use the
trademark on a local basis, then you may be able to register the trademark
federally and use it in those areas where they do not and have not used it
before.
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If my
trademark search shows a valid registered trademark but the owner of the
trademark is no longer using the mark, can I still file?
Not
if the owner has assigned or sold the trademark to another party or if the
trademark is only not being used on a temporary basis. However, if the
company is no longer using the trademark and has not been using the
trademark for a substantial period of time (generally 2-3 years) then you
may be able to successfully challenge their mark in court. Because of this
they may be interested in selling the trademark to you inexpensively. But
be warned, the minute you contact them they may immediately start using
the mark!
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Can I
register a trademark in the U.S. if I live outside the U.S.?
Yes.
However, if an applicant does not reside in U.S., a representative in the
U.S. must be designated to receive documents and correspondence. We can
act as your Domestic Representative at no charge through the date of
registration.
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If I
register a specific name as a trademark, will I be able to prevent its use
by everyone else in the world?
No.
If you own a registered trademark you can prevent others from using the
same or similar trademark only for those goods and/or services you sell.
For example, if you sell T-shirts using a registered trademark you have
the right to prevent others from selling T-shirts using a trademark which
is the same or similar to your trademark. Also, others may use your
trademark to sell unrelated goods - like car tires or bottled water. You
would only be protected for T-shirts.
Additionally, federal trademark protection only extends to companies
selling goods or services in the U.S. or between a foreign country and the
U.S. Your competitors may still have the right to sell the same or similar
goods or services between 2 or more foreign countries. For this reason,
many companies register their trademarks internationally as well.
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Can I
trademark my name and logo together in one application?
No.
Each trademark must be trademarked separately if you intend to use them
separately. Your name, slogan, logo, Domain name and design are all
separate trademarks. Moreover, your business name and your logo are
separate trademarks even if your business name is incorporated within the
logo. Additionally, each application will incur its own fees and costs.
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